Design your OWN branding
Branding has the power to attract the right clients and customers to your business and make you more sales. This 10 week course will guide you through the process of designing beautiful unique branding for yourself so that you can promote your business with confidence and pride.
How do you feel when you think about designing your own branding? Maybe you have thought some or all of the below:
Trying to do it all yourself can be really overwhelming and confusing.
It's hard to get perspective, because you're so close to your brand.
It's hard to make business decisions about your branding because it's a really personal process, reflective of who you are and what you do.
It's hard to take action because it's not exactly right but you don't have the mental energy to sort it out perfectly.
It's hard to put yourself out there when the look of your brand doesn't accurately reflect who you are.
Sometimes you need some outside help and support.
Does this sound like you?
You spend hours fiddling around in Canva trying to make graphics that reflect your business, but end up frustrated, wasting too much time and unhappy with the outcome.
You’ve lost days in the Pinterest vortex, staring at colour swatches and font combos and now everything looks the same.
You don't feel proud of your branding and worry that you don't look professional, so you don't promote what you do as often as you should.
Maybe you know what you like but don’t know how to translate your ideas into design.
Perhaps you don’t have the budget to hire a designer right now and the thought of dropping £1k + on your branding just feels terrifying.
And to be honest, you’re the kind of person who likes to have ownership of all the fun creative stuff in your business, anyway…
Well, I have got you covered! I have spent months putting this course together based on my 15 years experience in the design industry and 10 years creating branding packages for small business. I am so happy to share with you – Design Your Own Branding. A 10 week course that will lead you through the whole process step by step with plenty of accountability and live support along the way!
Design your OWN branding will give you…
✔ A logo and branding that feels exactly right,
✔ Branding you can't wait to share with the world,
✔ More confidence in your business,
✔ New excitement and clarity about what you do,
✔ All of that time back that you used to spend faffing on Canva,
✔ A clear brand direction and the skills to know how to share it effectively
This course is designed to support you along every step of the process. There will be:
Content & Training
Weekly lessons with actionable tasks
My creative framework: the step-by-step approach to help you build your branding
Downloads & templates that save you time
Lifetime access to lessons so you can refer back if you ever want to do a brand refresh
Support:
Creative & supportive community for day-to-day questions
Live workshops & feedback sessions
Access to my expert feedback & advice as you build your brand
Coworking sessions to help you take action
Plus:
Weekly Voxer hours so that we chat through what your working on
Small numbers so that you can get personal support and guidance from me.
and you also have the option of adding a 1:1 session with me after you have worked through the course content at a discounted rate.
About me
As a graphic designer with over 10 years experience creating branding for small businesses I am a big believer in how important your visual branding is and what a huge impact it can have about how you show up in your business, how confident you feel promoting your products and services and how well your marketing and selling does.
I totally appreciate that you don’t always want to work on this with a graphic designer. Maybe you are not at the point in your business where you can afford it, or maybe you have a clear vision for what you want your branding to be like but you just need support bringing your vision to life.
I have worked with clients including, The London School of Economics, Mutha Hood, The Step Up Club, Marketing with Menekse and many more small businesses.
Your visual branding needs more than just a logo – it needs a strategy, knowledge of how to apply it consistently and how to make it work for you as successfully as possible. Let me walk you through and show you how to take your creativity and make it into something that can work so well for you and your business.
What’s the time commitment?
I get it, life is hectic and running your own business is no small feat. It can be so tempting to put sorting out your branding to the bottom of the list because there are so many urgent jobs requiring your attention, BUT because I know what a huge impact branding can have on your business I have designed this course so that it is flexible and manageable around life. And whilst you get live access to me in our group calls (the most affordable way you can get this sort of support from me) these will all be recorded so that you can wath them whenever is convenient for you. You can also submit questions to the facebook group which I will be checking daily and not only get direct and speedy answers from me, but also support and encouragement from the other participants of the course. It is going to be a community over competition vibe where we all help each other out.
The course is divided up into modules which will be released weekly and you can see below all the juicy content that we will be covering:
Week 0 – Introduction to branding
Before you get started on the course there will be some suggestions of podcast episodes you can listen to and articles you can read to get you excited about working on your branding.
Week 1 - Creating your brand strategy
We will start off with the deeper work behind your brand – and help you get really clear on why you are doing it and who it is for.
Week 2 – Moodboarding
We will use moodboarding to refine your ideas for the visual look of your branding. This is a great opportunity to experiment and get clear on how you want to make people feel.
Week 3 – The importance of Colour
Colour is a very important component in your branding. We will work towards creating the perfect colour palette for your branding.
Week 4 - Creating your logo
This week we will be getting all of our ideas out of our heads onto paper – then we will be refining and experimenting to create a logo that stands out and makes you smile. There will also be technical advice on creating your logo in all the formats that you will need.
Week 5 – Break week
This week there will be no new module to work through as the previous weeks module is a bumper one. This will also give you time to catch up or do extra work if you want to. (Don’t panic about getting behind though as you will have access to the content forever)
Week 6 – Lets talk about typography
Struggle with what fonts go well together and complement each other? This week we will be delving into your supporting typography and making sure it meets your needs and is accessible.
Week 7 – Extra branding elements
A brand is so much more than a logo, we will be exploring illustrations, symbols, patterns and lots of lovely extra designs to flesh out your branding.
Week 8 – Creating your branding guidelines
Consistency is so important. You will create yourself a brand guidelines document to help you and anyone else you work with to apply your branding consistently.
Week 9 – Your branding on social media and your website
This week we will tackle how you can make your branding stand out on social media with templates and tips to save you time, and also how to apply it to your website so everything looks cohesive!
Week 10 – Applying your branding in print
Want to get printed materials made with your branding on? We’ll start with the basics like the difference between RGB and CMYK and I’ll also give you support to show you how to prepare your files to send to printers.
Week 11-14 – Ongoing support
After the 10 week course has finished you will get access to the facebook group for an extra four weeks in case you need my help with anything - so you will still be able to ask me any questions!
This course is for you if:
You love being creative and coming up with ideas for your business
You love the thought of creating your branding but the whole process and knowing where to start is overwhelming
You know the value that good and consistent branding can have on your business
You would love feedback and support from me a professional graphic designer
This course isn’t for you:
If you don’t have time to invest in your branding and would rather someone do it for you. If thats the case get in touch and let’s chat!
You don’t run a small business (whether service based or product based).
The course starts on January 27th
Spaces are extremely limited due to the personal nature of the support and feedback I offer in this programme.
Join the wait list to get access to the early bird price
Testimonials
I found Liz's course through social media and wanted to give it a try. Now that I have gone through the 12 weeks, I can honestly say that this course is one of the most helpful courses I have done online. The content and knowledge Liz has put in this course are of such high quality. The modules are well put together, easy to follow and she could not be more helpful. I am very happy I had the opportunity to enroll. I totally see myself doing it again if I ever need new branding.
Photo by @jonathancanlas
Sophia Ferreira - Photographer
This course is exceptional and I cannot recommend it enough! I personally got more than I ever imagined as it’s packed with valuable content and Liz truly is a great wealth of knowledge who teaches in a kind and caring manner. This course has also equipped me with all the necessary information, guidance and knowledge to collate and design my own branding guidelines which have given me pride and confidence in my brand.
Catherine Moakes - Fig and Joy
Liz's branding course is absolutely amazing! From beginning to end, the way it is put together and the support that she offers every step of the way is exceptional. I thoroughly enjoyed every week, and looked forward to what each module would bring. Even learning new software felt totally achievable with her excellent tutorials and the knowledge that she was there for extra support if needed. I feel more confident in my work and more grounded in where I want my business to go. Sharing the process of others was also incredibly insightful and supportive. I think it is a genius course and can't recommend it enough.
Clare Baker
I LOVED the Design Your Own Branding Course. It has given me so much more confidence in my business, as I have brand foundations and design I am proud of. Liz is such a great teacher, always going the extra mile to help everyone. The course is broken down into easy to digest chunks, and Liz's teaching style is easy to follow and learn from her wealth of experience. If you want to take your business branding up a notch I would highly recommend this course.
Hannah Lowe
Liz’s Design your own Branding course came at the perfect time for me. The course was perfectly paced and Liz supports you through every stage of developing your brand. To get access to such a skilled graphic designer and all her knowledge which she generously shares, has led me to have a brand that I love, feels right for me and I know will be used for years to come.
Liz Trumble
Last year I completed the Design your own branding course with Liz and it completely exceeded my expectations. I was starting my own interior design business and I had no idea where to start with branding or logo, but choosing to do the branding course with Liz was the best decision I made. Liz has a wealth of knowledge and is so helpful throughout the process that by the end you have a beautiful brand identity and have a great time doing it. I loved the weekly calls with my group too, it was nice to know that you had a support network to help out and give feedback. I would 100% recommend this course, it has been life changing, thanks Liz :)
Emily
Frequently
Asked
Questions
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Yes. This will be a regular programme, probably run 2 times per year. The price will probably go up un the future.
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Depending on what logo formats you might need will depend on what you will need to use. My recommendation will be to use Adobe Illustrator if possible but if not I will help you get as much as possible out of Adobe Express or Canva. (I will show you how to use them – so no knowledge of them before hand is necessary). You can sign up for a monthly subscription of Adobe illustrator during the course (This is £20) which can then be cancelled when you have finished using it.
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The course starts with a 10 week live element of it. The materials will be released weekly and there will be live calls on some of the weeks. But you can work through the course at any pace that is good for you. The live calls will be added to the course area so you can catch up with them later if you can’t attend at the time. You will have access to the content for life, so you can work through the course at a later date if that is more convenient for you. There will also be a facebook group available during the live element and for one month afterwards where you can ask questions, share your work for feedback and get additional support.
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No not really, but any creative experience you have will be beneficial. It is more important that you have creative ideas. And then I will be able to help you and guide you in creating the final design. If you are comfortable using adobe creative suite that would be helpful, but you can also use tools like Canva or Affinity design. In one of the modules you will be learning to vectorise your logo if your business needs that. That will be done using Adobe illustrator. You can sign up for a 7 day free trial of Adobe illustrator to complete this section if you do not already have access to it or choose to pay a monthly subscription (£20 a month) for your time working through the course.
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No if you have design experience already that is great and will certainly help you as you work through the process.
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My estimation is that you will need 2-3 hours a week to work through the course materials and complete the tasks.
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Forever. You can access the course forever and it will be a really helpful process to go through any time you need to create branding or a re-brand for your business in the future.