5 gifts to help build your brand in 2023
Wondering where on earth 2022 went but also super excited by the prospect of the fresh start ahead? Me too!
And - because I’m buzzing about our potential futures - I wanted to share some ideas for gifts to buy your small biz pals in preparation for us building our brands in 2023!
If you’re looking for an affordable helpful gift that your friends will *actually* get use out of, then look no further. Here are my 5 favourite gifts for growing your brand next year.
Go get your gift on!
Stationery that’ll help you build your brand
Who doesn’t love a gorgeous new weekly desk planner to start the New Year off well with?
I love being able to see my week ahead written down and I can make sure I’m not missing anything. And we all know that planning is key to taking action, whatever your goals are for 2023.
A4 planners - like this Mini Shapes Planner Pad one from The Stationer - have plenty of space for ALL .THE. THINGS (as well as room for essential doodling!).
This Book of Branding
This one is the ideal gift to give a bookworm biz owner who’s looking to uplevel their brand in the New Year: Book of Branding by Radim Malinic.
It’s easy to read, full of practical tips and advice, as well as brimming with passion for brilliant branding which is pretty infectious!
Malinic manages to break down all the essentials of the brand identity process with zero jargon or industry acronyms, instead packing his book full of Insights, first-hand experience, and examples from his own work.
Give the gift of colour!
If you’ve not heard of Swatchos (aff link), you’re going to LOVE them. These amazing little cards come in boxes of 130, and each card has one colour on the front and six on the back. With the front colour being the main colour and the reverse revealing darker and lighter versions of this colour.
It’s a much more fun and creative way of choosing your brand colours, but also doubles up as a fun way of choosing your new kitchen paint or choosing client website colours. What’s not to love?
Build your brand with a year-long strategy
It might seem like a boring gift, but if your friend wants to build their brand next year a Year Planner - like this fab one from Crispin Finn - will help them massively (plus it’s easy on the eye!).
Set out clear goals and objectives for the whole year ahead and track progress, while jazzing up your office space too. Being able to see the year spread out in front of you ensures you’re making the necessary changes to achieve your objectives along the way.
Plan out launches and make sure there’s no clashes but also plenty of space so you can prevent burn out. Let’s make 2023 the best year yet!
Strengthen your brand foundations
If you know someone who’s craving clarity for 2023, then this is the PERFECT gift. It’s my mini course “Strengthen Your Brand Foundations” - because when we have strong foundations of our brand in place, everything else falls into place.
Make next year their most confident and clear ever with this £25 gem!
The course includes 10 x 30 minute (fairly easy!) tasks designed to put you in a much stronger position as far as your brand is concerned. Covering everything from brand values to content themes, my aim is to help you get aligned and clear in the coming year. (And it’s a gift that keeps on giving - if you check in on these tasks every six months you can make sure you’re on track!)
I hope these ideas help you gift with purpose this year.
No one needs plastic tat, an umpteenth tin of Quality Street or another “biz BFF” key ring. Instead give one of these affordable biz-based gifts which will help you and your pals build your brands next year!
Wishing you a very merry Christmas and a happy New Year. I look forward to seeing your brand thrive in 2023!
